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SW Floral Design
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Bridal Show 101



We experienced our first bridal show this past Sunday at the Patriot Center at George Mason University.  All I can say is WOW!  When researching the pros and cons of bridal shows, I heard mostly negative feedback from my fellow wedding industry friends.  They claimed it was too expensive (true) and brides only come for the swag offered by the exhibitors.  I decided to throw caution to the wind and move forward with my plans and I am happy to say, it was a good decision!

We arrived at 8:00 a.m. the day of the event and saw how small a 6'x8' space really is.  I am ashamed to say that my background is in interior design - I should know have know that is a small area and have planned accordingly.  Somehow my training did come in handy and we managed to get everything in (it was tight, but we did it)!

The floodgates (a/k/a front doors) opened at 11:00 a.m. and the crowds poured in.  Megan and I were swamped for several hours without a break in the action.  There were several slower times, but really no time at all where we weren't speaking with someone about their wedding.  We booked five appointments that day for consultations and my phone was crazy the next day with brides looking for appointments.  I have 12 pending contracts out right now just from this show and appointments the remainder of this week through next weekend for consultations.

My daughter, Megan, was a tremendous help to me that day.  She was wonderful with the brides.  She isn't involved in the business at all, but has absorbed enough information over the years that she handled herself like a pro.  I couldn't have done it without her.

Thanks to my husband, Rich, who hauled everything in from two vehicles and back to the vehicles following the show.  Thanks also to our other daughter, Jessica, who treated us to a relaxing dinner following the show. 

Would I do this again, absolutely (just maybe not til next year).

We Won the Bride's Choice Award Again!

WeddingWire, the nation's leading wedding Marketplace, is excited to announce SW Floral Design has been selected to receive the prestigious WeddingWire Bride’s Choice Awards™ 2012.  SW Floral Design previously won this award in 2009, 2010 and 2011.

The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. While many industry awards are selected by the organization, SW Floral Design was selected based on its stellar reviews from past newlywed clients.

SW Floral Design is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.

“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO, WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate SW Floral Design for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”

We are happy to announce that SW Floral Design  is one of the very best Wedding Floral Design companies within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback we were able to receive the WeddingWire Bride’s Choice Awards™ for 2012.

For more information, please visit our WeddingWire Storefront today at

http://www.weddingwire.com/biz/sw-floral-design-springfield/0aa6ba33a6dff403.html

To learn more about the Bride's Choice Awards™, please visit www.WeddingWire.com.

Kristen and PJ - Ceresville Mansion

Kristen and PJ were married in November in Frederick, Maryland and held their reception at the historic Ceresville Mansion.  I enjoy working with all of my couples, but I loved working with this couple!

Kristen carried a hand-tied bouquet of ivory and Picasso mini callas with green hypericum berry accents.


Her attendants carried bouquets of Picasso mini callas, and purple double lisianthus and purple/white varigated lisianthus with hypericum berry accent.



Happy New Year and enjoy your new life together!


New Things for 2012!

I have just launched a line of special occasion arrangements that can be delivered locally to your friends and loved ones (and maybe even yourself).   I get many phone calls throughout the year from people asking for a dozen roses or a birthday bouquet to be delivered.  I always turned these folks away explaining that I was only a "wedding designer".  I suddenly realized that this was something I could offer.  Please see my website to place your order.

I hope everyone has a wonderful, safe, happy and healthy New Year!

Merry Christmas and Happy New Year!


As we prepare to say farewell to 2011, I want to take a moment to wish all of you a very Merry Christmas and a happy and prosperous 2012.  This has been a year filled with challenges and blessings.  I began the year undergoing two serious operations which led to some difficult moments for me and for my family as they supported me through my recovery.  God was good to us and I have been restored to full health.

I am thankful for all of the couples I had the pleasure of working with this past year.  I wish you all many years of happiness!  And for the new couples I will be working with in 2012 and 2013, thank you for trusting SW Floral Design to provide your wedding day flowers!

Merry Christmas!

Susan

Newseum Wedding - October 2011



Irena and Eddie were married this past October at the Newseum in Washington, DC.  Irena carried a hand-tied bouquet of Star 2000 roses and cream hypericum berries.



The ceremony took place on the deck of the Newseum overlooking the Capital.



The reception was catered by Wolfgang Puck Catering and featured elevated centerpieces of orange cymbidium and dendrobium orchids.  Orange Mokara orchids were placed in the cylinder vases.  Other guest tables had 9" tall vases of orange Mokara orchids.



Best wishes to you both as you begin your new life together!

Katherine and Rolfe- Springfield Country Club

Katherine and Rolfe were married on October 22 in Springfield, Virginia.  Their reception was held at the beautiful Springfield Country Club.




When I first met Katherine, her most important request was that the flowers be very bright and colorful.  We worked through several proposals until we found the combination of flowers that worked best with the midnight blue dresses worn by her attendants.



Katherine had 8 (yes, 8!) flowergirls.  They each carried a small bouquet of high & exotic, milva, gypsy curiosa and mini green hydrangea.  Each bouquet was wrapped in navy blue satin ribbon and had a different thin, brightly colored ribbon braided over the navy blue.  It was a unique and fun look for these young ladies.



A family friend of the couple made the wedding cake.  On each layer I placed small bunches of yellow dahlias, mini green hydrangea and gypsy curiosa roses.  One half of the reception tables had 18" cylinders of orchids while the remaining tables had square vases of burgundy orchids, mini green hydrangea, milva roses and yellow ventura dahlias.



Thank you Katherine and Rolfe for allowing me to be a part of your wedding day!



Ashley and Mike - Old Town Alexandria





Ashley and Mike married this past October in Old Town Alexandria.  They were treated to a beautiful day after several days of rain and high winds.  The outdoor ceremony took place in the courtyard of the Hilton Hotel in Old Town.

Ashley chose white and bright green as her flower color choices.  She carried Polo and Jade roses as well as white hydrangea and green hypericum berries in her bouquet.  Her attendants carried small bouquets of white mini callas which looked lovely with their deep purple dresses.



Thank you for allowing me to be part of your wedding day!



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